The update promises to counteract a new tracking. If you really want to see the data, the following javascript will expose it:Ĭonst = await document. DuckDuckGo, a company that makes privacy-focused tools for consumers, has released an update to its existing Google Chrome browser extension. Use a browser plugin (or other software/proxy) to remove the FLoC headers.Īs a web-developer, you can add configuration to opt-out of all FLoC cohort calculation by sending the following HTTP response header: Hopefully, this will be added to the configuration menus to allow users to prevent it, similar to DNT.Ģ. DuckDuckGo, most popular for its privacy-respecting web search and tools, is going beyond just calling out Google, however, and is updating its products to block FLoC by default. While FLoC should allow for users to remain more anonymous as advertisers only receive a group identifier for the user, it would not be difficult to use their IP address or other features available via device fingerprinting to track the individual.Īs a web user, you would need to use several approaches to avoid this:ġ. This approach removes the need for third-party cookies by passing a group identifier in the HTTP Headers in a manner similar to how Cookies are exchanged.

Google Chrome 89 and other browsers based upon it such as Chromium Edge have introduced a new capability known as FLoC.

Duckduckgo floc